Predicting customer lifetime value for hypermarket private label products

Predicting customer lifetime value for hypermarket private label products

This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality), private label image, repurchase intention, and cu...

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Bibliographic Details
Main Authors: Hsin-Hui Lin, Hsien-Ta Li, Yi-Shun Wang, Timmy H. Tseng, Ya-Ling Kao, Min-Yi Wu
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2017-08-01
Series:Journal of Business Economics and Management
Subjects:
private label product
hypermarket
repurchase intention
customer lifetime value
store awareness
store image
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/1223

Internet

https://journals.vgtu.lt/index.php/JBEM/article/view/1223

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