A CASE STUDY FOR THE CRM SOFTWARE SELECTION PROCESS IN A TRANSPORTATION COMPANY USING AN INTEGRATED AHP AND QFD APPROACH
Various CRM software programmes have been introduced by big companies to create reliable solutions to provide the best service for customers and to receive customer feedback which helps to develop the company's products. However, one of the hardest decisions for a company is choosing the best s...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2020-12-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_24_10.pdf
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