Strategic choices for retail development in the context of marketing management
Working out the retail development strategy is a crucial and the most time-consuming task to be solved by retailers in the context of marketing management. The lack of theoretical and methodological frameworks constrains working out strategic directions for retail development. In this regard, the au...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Voronezh state university of engineering technologies
2017-02-01
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| Series: | Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij |
| Subjects: | |
| Online Access: | https://www.vestnik-vsuet.ru/vguit/article/view/1153 |