The Combination Signaling Effect of Text and Image on Mobile Phone Review Helpfulness - The Moderating Effect of Signaling Environment
Consumers are increasingly using both texts and images to express their opinions about products rather than using texts alone. Generally, texts usually contain more detailed description of product attributes, contributing to the diagnosticity of reviews, whereas images are visually more attention-gr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9129697/ |