Research on Mobile Marketing Recommendation Method Incorporating Layout Aesthetic Preference for Sustainable m-Commerce

Research on Mobile Marketing Recommendation Method Incorporating Layout Aesthetic Preference for Sustainable m-Commerce

The strong interactivity and size limitation of the mobile interface calls for the utilization of users’ aesthetic preferences to provide better mobile marketing recommendations in order to promote the sustainable development of m-commerce. Existing studies mostly focus on matching user in...

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Bibliographic Details
Main Authors: Liang Xiao, Hangxiao Mao, Shu Wang
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Sustainability
Subjects:
recommendation system
mobile commerce
mobile marketing
aesthetic preference
interface layout design
Online Access:https://www.mdpi.com/2071-1050/12/6/2496

Internet

https://www.mdpi.com/2071-1050/12/6/2496

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