PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR
The purpose of this study is to analyze the effect of green perceived value on green purchase behavior and the role of green trust in mediating the relationship between the two variables. The population of this study was consumer of organic product in Denpasar City. The sampling method used was purp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-07-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/21488 |