Nonlinear Dynamic Analysis of New Product Diffusion considering Consumer Heterogeneity
When a new product enters the market, individual consumers’ decision-making behavior and purchase time are uncertain. Based on the dynamics of epidemic transmission theory and agent modeling technology, this study proposes a new coupling model through the combination of the improved SEIR epidemic mo...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Hindawi-Wiley
2020-01-01
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Series: | Complexity |
Online Access: | http://dx.doi.org/10.1155/2020/2915797 |