Nonlinear Dynamic Analysis of New Product Diffusion considering Consumer Heterogeneity

When a new product enters the market, individual consumers’ decision-making behavior and purchase time are uncertain. Based on the dynamics of epidemic transmission theory and agent modeling technology, this study proposes a new coupling model through the combination of the improved SEIR epidemic mo...

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Bibliographic Details
Main Authors: Zhongjun Tang, Huike Zhu
Format: Article
Language:English
Published: Hindawi-Wiley 2020-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2020/2915797