Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

Previous studies have paid little attention to spectators’ consumption behaviors and motives for watching different types of esports live-streaming and game genres. This study, therefore, investigates spectator motives and consumption behaviors based on the interaction effects of live-streaming type...

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Bibliographic Details
Main Authors: Shang-Chun Ma, Kevin K. Byon, Wooyoung (William) Jang, Shang-Min Ma, Tsung-Nan Huang
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
esports
spectator motives
game genres
live-streaming
esports consumption behavior
Online Access:https://www.mdpi.com/2071-1050/13/8/4164

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