Do small craft businesses need strategic marketing to survive?
The purpose of this paper was to determine if small craft producer businesses need strategic marketing to survive. Existing literature on strategic marketing and the craft industry in South Africa (SA) was used to answer the following question: do small craft businesses need strategic marketing to s...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2016-07-01
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| Series: | Investment Management & Financial Innovations |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7336/imfi_en_2016_02cont2_Makhitha.pdf |