McDonald’s as a Cultural Brand in the Landscape of Attitudes of Polish Customers
Purpose of the article: The analysis of the attitudes of Polish customers towards McDonald’s based on the identification of opposite social attitudes towards globalisation processes and perception of cultural brands. Methodology/methods: The qualitative analysis of the record of Internet users’ dis...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2016-01-01
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| Series: | Trendy Ekonomiky a Managementu |
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| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/332 |