Spreading Dynamics of a Word-of-Mouth Model on Scale-Free Networks

Nowadays, human behaviors are known to spread through social contact. Word-of-mouth (WOM) communication has also become a prevalent strategy for product sales on the internet and most consumers attribute a higher importance to WOM communication. Mathematical modeling is an important approach to stud...

Full description

Bibliographic Details
Main Authors: Wenjin Liu, Tao Li, Xiongding Liu, Hao Xu
Format: Article
Language:English
Published: IEEE 2018-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/8514013/