On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods

On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods

The paper reveals characteristics and feasibility of B2B and B2C distribution strategies of «luxury goods» of Ukrainian companies, using means of e-commerce technologies for fur goods as an example. The paper highlights the features of online sales of "luxury goods", analyzes the curren...

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Bibliographic Details
Main Authors: Sergiy Berenda, Hanna Hryhorova
Format: Article
Language:English
Published: V. N. Karazin Kharkiv National University 2017-12-01
Series:Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
Online Access:https://periodicals.karazin.ua/irtb/article/view/9270/8795
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spelling doaj-89d843086c194206b860e5858e706db82020-11-25T02:51:13ZengV. N. Karazin Kharkiv National UniversityВісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм2310-95132017-12-016On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goodsSergiy Berenda0Hanna Hryhorova1V. N. Karazin Kharkiv National UniversityV. N. Karazin Kharkiv National UniversityThe paper reveals characteristics and feasibility of B2B and B2C distribution strategies of «luxury goods» of Ukrainian companies, using means of e-commerce technologies for fur goods as an example. The paper highlights the features of online sales of "luxury goods", analyzes the current state and trends of fur goods in the world markets and in Ukraine in particular and raises the question of the risks involved – counterfeit, material authenticity and quality of finished products – and means to minimize them. The study shows that auction trading prevails in B2B strategy, which reduces the risk in material trading. Along with this, the paper reports there are new conditions and opportunities for low-cost strategies, within B2C strategy, for small and medium companies to move to «luxury goods» markets beyondUkraine, in particular, the introduction of fur into theUSand the EU markets through Amazon marketplaces and related Fulfillment services.https://periodicals.karazin.ua/irtb/article/view/9270/8795
collection DOAJ
language English
format Article
sources DOAJ
author Sergiy Berenda
Hanna Hryhorova
spellingShingle Sergiy Berenda
Hanna Hryhorova
On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
author_facet Sergiy Berenda
Hanna Hryhorova
author_sort Sergiy Berenda
title On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
title_short On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
title_full On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
title_fullStr On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
title_full_unstemmed On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
title_sort on-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
publisher V. N. Karazin Kharkiv National University
series Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
issn 2310-9513
publishDate 2017-12-01
description The paper reveals characteristics and feasibility of B2B and B2C distribution strategies of «luxury goods» of Ukrainian companies, using means of e-commerce technologies for fur goods as an example. The paper highlights the features of online sales of "luxury goods", analyzes the current state and trends of fur goods in the world markets and in Ukraine in particular and raises the question of the risks involved – counterfeit, material authenticity and quality of finished products – and means to minimize them. The study shows that auction trading prevails in B2B strategy, which reduces the risk in material trading. Along with this, the paper reports there are new conditions and opportunities for low-cost strategies, within B2C strategy, for small and medium companies to move to «luxury goods» markets beyondUkraine, in particular, the introduction of fur into theUSand the EU markets through Amazon marketplaces and related Fulfillment services.
url https://periodicals.karazin.ua/irtb/article/view/9270/8795
work_keys_str_mv AT sergiyberenda onlinesalesaseffectiveinstrumentofluxurygoodsexportingbynationalproducerstotheinternationalmarketsfurgoods
AT hannahryhorova onlinesalesaseffectiveinstrumentofluxurygoodsexportingbynationalproducerstotheinternationalmarketsfurgoods
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