On-line sales as effective instrument of «luxury goods» exporting by national producers to the international markets: fur goods
The paper reveals characteristics and feasibility of B2B and B2C distribution strategies of «luxury goods» of Ukrainian companies, using means of e-commerce technologies for fur goods as an example. The paper highlights the features of online sales of "luxury goods", analyzes the curren...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
V. N. Karazin Kharkiv National University
2017-12-01
|
| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм |
| Online Access: | https://periodicals.karazin.ua/irtb/article/view/9270/8795 |