Experience economy in the system of culture and education

The economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions....

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Main Authors:	Pushkareva Lyudmila, Pushkarev Mikhail
Format:	Article
Language:	English
Published:	EDP Sciences 2019-01-01
Series:	E3S Web of Conferences
Online Access:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04070.pdf

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spelling	doaj-89d4c32d4b774e3d955fa31545c718972021-02-02T08:46:09ZengEDP SciencesE3S Web of Conferences2267-12422019-01-011350407010.1051/e3sconf/201913504070e3sconf_itese18_04070Experience economy in the system of culture and educationPushkareva Lyudmila0Pushkarev Mikhail1North-West Institute of Management, branch of RANEPASaint-Petersburg State Institute of TechnologyThe economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions. Impression economy includes art collaboration methods and tools in which different brands take an active part. Currently, cooperation between educational institutions and the art and cultural industries is becoming one of the effective mechanisms for promoting educational brands, increasing consumer loyalty, creating competitive market superiority. The article considers cooperation in the context of the Virtual Museum project between brands such as the Russian State Hydrometeorological University (RSHU) and the Russian Museum.https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04070.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Pushkareva Lyudmila Pushkarev Mikhail
spellingShingle	Pushkareva Lyudmila Pushkarev Mikhail Experience economy in the system of culture and education E3S Web of Conferences
author_facet	Pushkareva Lyudmila Pushkarev Mikhail
author_sort	Pushkareva Lyudmila
title	Experience economy in the system of culture and education
title_short	Experience economy in the system of culture and education
title_full	Experience economy in the system of culture and education
title_fullStr	Experience economy in the system of culture and education
title_full_unstemmed	Experience economy in the system of culture and education
title_sort	experience economy in the system of culture and education
publisher	EDP Sciences
series	E3S Web of Conferences
issn	2267-1242
publishDate	2019-01-01
description	The economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions. Impression economy includes art collaboration methods and tools in which different brands take an active part. Currently, cooperation between educational institutions and the art and cultural industries is becoming one of the effective mechanisms for promoting educational brands, increasing consumer loyalty, creating competitive market superiority. The article considers cooperation in the context of the Virtual Museum project between brands such as the Russian State Hydrometeorological University (RSHU) and the Russian Museum.
url	https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04070.pdf
work_keys_str_mv	AT pushkarevalyudmila experienceeconomyinthesystemofcultureandeducation AT pushkarevmikhail experienceeconomyinthesystemofcultureandeducation
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Experience economy in the system of culture and education

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