Experience economy in the system of culture and education
The economy of impressions in which the new level of interaction is formed between brands and target audiences gaining particular importance in new market reality. The company in a service sector, including higher education institutions, becomes the provider of “impressions” under these conditions....
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2019-01-01
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Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04070.pdf |