Strategic tools and business modeling in an information technology firm

Many small companies active in the segment of information and communication technology demonstrate difficulties in terms of expanding their business and increasing the product and service portfolio. In this context, this study aims to apply strategic tools and business model in a micro-segment of th...

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Bibliographic Details
Main Authors: Felipe Hatzenberger Keller, Everaldo Luis Daronco, Marcelo Cortimiglia
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2017-09-01
Series:Brazilian Journal of Operations & Production Management
Subjects:
Online Access:https://bjopm.emnuvens.com.br/bjopm/article/view/308