A Comparative Analysis of Cultural Heritage Institution Social Media Strategy

A Comparative Analysis of Cultural Heritage Institution Social Media Strategy

<p>This observational case study analyzes social media strategies of two historic homes in the District of Columbia, Maryland, and Virginia (DMV) area: Mount Vernon and Dumbarton House. Volume and content of tweets and Facebook posts are compared and measured against follower gain to determine...

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Bibliographic Details
Main Author: Patricia R. Mars Maddatu
Format: Article
Language:English
Published: Virginia Tech Libraries 2018-11-01
Series:Virginia Libraries
Subjects:
social media strategy, cultural heritage institutions, museums, libraries
Online Access:https://virginialibrariesjournal.org/articles/587
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spelling doaj-8991cd83a4af4578b423230dcded5f622020-11-25T04:03:52ZengVirginia Tech LibrariesVirginia Libraries2331-33312018-11-0163110.21061/valib.v63i1.1584586A Comparative Analysis of Cultural Heritage Institution Social Media StrategyPatricia R. Mars Maddatu0U.S. House of Representatives.<p>This observational case study analyzes social media strategies of two historic homes in the District of Columbia, Maryland, and Virginia (DMV) area: Mount Vernon and Dumbarton House. Volume and content of tweets and Facebook posts are compared and measured against follower gain to determine the successfulness of the respective methods. Additionally, the social media strategies are considered in relation to institutional mission and intended audience. The exemplar strategies are highlighted and are applicable to other cultural heritage institutions in the Commonwealth of Virginia.</p>https://virginialibrariesjournal.org/articles/587social media strategy, cultural heritage institutions, museums, libraries
collection DOAJ
language English
format Article
sources DOAJ
author Patricia R. Mars Maddatu
spellingShingle Patricia R. Mars Maddatu
A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
Virginia Libraries
social media strategy, cultural heritage institutions, museums, libraries
author_facet Patricia R. Mars Maddatu
author_sort Patricia R. Mars Maddatu
title A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
title_short A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
title_full A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
title_fullStr A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
title_full_unstemmed A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
title_sort comparative analysis of cultural heritage institution social media strategy
publisher Virginia Tech Libraries
series Virginia Libraries
issn 2331-3331
publishDate 2018-11-01
description <p>This observational case study analyzes social media strategies of two historic homes in the District of Columbia, Maryland, and Virginia (DMV) area: Mount Vernon and Dumbarton House. Volume and content of tweets and Facebook posts are compared and measured against follower gain to determine the successfulness of the respective methods. Additionally, the social media strategies are considered in relation to institutional mission and intended audience. The exemplar strategies are highlighted and are applicable to other cultural heritage institutions in the Commonwealth of Virginia.</p>
topic social media strategy, cultural heritage institutions, museums, libraries
url https://virginialibrariesjournal.org/articles/587
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