A Comparative Analysis of Cultural Heritage Institution Social Media Strategy
<p>This observational case study analyzes social media strategies of two historic homes in the District of Columbia, Maryland, and Virginia (DMV) area: Mount Vernon and Dumbarton House. Volume and content of tweets and Facebook posts are compared and measured against follower gain to determine...
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| Format: | Article |
| Language: | English |
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Virginia Tech Libraries
2018-11-01
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| Series: | Virginia Libraries |
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| Online Access: | https://virginialibrariesjournal.org/articles/587 |