Critical analysis of marketing in Croatian publishing
Marketing is an inevitable part of today's modern lifestyle. The role that marketing plays is so big that it has become the most important part of business. Due to crisis that is still affecting publishers in Croatia, this paper emphasizes the power of advertising as a key ingredient in how to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Graphic Arts
2018-03-01
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| Series: | Acta Graphica |
| Online Access: | http://www.actagraphica.hr/index.php/actagraphica/article/view/142 |