Ambient media as a new form of advertising: to the question of history and its features
The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
|
| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4693 |