THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that...

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Bibliographic Details
Main Authors: Rahizah Abd Rahim, Kasmah Tajuddin, Farah Waheeda Jalaludin
Format: Article
Language:English
Published: Universiti Sains Malaysia 2011-01-01
Series:Asian Academy of Management Journal
Subjects:
corporate social responsibility
consumer behaviour
Malaysia
Online Access:http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf

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