THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA
Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2011-01-01
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| Series: | Asian Academy of Management Journal |
| Subjects: | |
| Online Access: | http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf |