The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises

The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises

The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and...

Full description

Bibliographic Details
Main Author: Albina Basova
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2017-12-01
Series:Traektoriâ Nauki
Subjects:
trust-based marketing
trade organization
relationship with clients
crowdsourcing
collaboration
Online Access:http://pathofscience.org/index.php/ps/article/view/437/472
id doaj-890530b19045461e92dd7e786d394458
record_format Article
spelling doaj-890530b19045461e92dd7e786d3944582020-11-25T01:08:49ZengAltezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)Traektoriâ Nauki2413-90092017-12-013124023402910.22178/pos.29-9The Main Approaches to Using the Concept of Trust-Based Marketing in Trade EnterprisesAlbina Basova0Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and EconomicsThe concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and contemporary marketing technologies such as crowdsourcing and collaboration that develop trust are considered.http://pathofscience.org/index.php/ps/article/view/437/472trust-based marketingtrade organizationrelationship with clientscrowdsourcingcollaboration
collection DOAJ
language English
format Article
sources DOAJ
author Albina Basova
spellingShingle Albina Basova
The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
Traektoriâ Nauki
trust-based marketing
trade organization
relationship with clients
crowdsourcing
collaboration
author_facet Albina Basova
author_sort Albina Basova
title The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
title_short The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
title_full The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
title_fullStr The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
title_full_unstemmed The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
title_sort main approaches to using the concept of trust-based marketing in trade enterprises
publisher Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
series Traektoriâ Nauki
issn 2413-9009
publishDate 2017-12-01
description The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and contemporary marketing technologies such as crowdsourcing and collaboration that develop trust are considered.
topic trust-based marketing
trade organization
relationship with clients
crowdsourcing
collaboration
url http://pathofscience.org/index.php/ps/article/view/437/472
work_keys_str_mv AT albinabasova themainapproachestousingtheconceptoftrustbasedmarketingintradeenterprises
AT albinabasova mainapproachestousingtheconceptoftrustbasedmarketingintradeenterprises
_version_ 1725181461395406848

Similar Items