The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and...
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| Format: | Article |
| Language: | English |
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Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2017-12-01
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| Series: | Traektoriâ Nauki |
| Subjects: | |
| Online Access: | http://pathofscience.org/index.php/ps/article/view/437/472 |