Art of War and Its Implications on Marketing Strategies: Thinking like a Warrior
<p><em>Throughout the evolution of marketing, as a result of increasing competition, there has been a shift from a production oriented approach to a marketing oriented approach. Strategic thinking that gives companies an advantage over their competitors gained importance. By the end of t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ümit Hacıoğlu
2014-07-01
|
| Series: | International Journal of Research In Business and Social Science |
| Subjects: | |
| Online Access: | http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/334 |