COMPROMISE EFFECT ON CONSUMERS’ BEHAVIOR
The way consumers think about the products they will buy determines their buying behavior. The decision to buy a particular product is obviously in accordance with the buyer’s attitude. The buyers will also feel more comfortable if their behavior meets with the approval and expectations of the peopl...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2016-09-01
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| Series: | Journal of Indonesian Economy and Business |
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| Online Access: | https://journal.ugm.ac.id/jieb/article/view/23181 |