Trust and Product/Sellers Reviews as Factors Influencing Online Product Comparison Sites Usage by Young Consumers
Paper describes young consumers’ behaviour connected with online product comparison sites usage as an example of online decision shopping aids. Authors’ main goal is to check whether or not such factors as: previous experience in such sites usage, personal innovativeness in domain of information...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2016-06-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://www.fm-kp.si/zalozba/ISSN/1581-6311/14_195-215.pdf |