SOUTH AFRICA’S KWAZULU-NATAL TOURISM DESTINATION BRAND ESSENCE AND COMPETITIVENESS: TOURISTS’ PERSPECTIVES
This study aims to find out tourists’ perception of the KwaZulu-Natal (South Africa) brand essence and brand competitiveness as a tourism destination. Questionnaire survey of 406 respondents revealed that tourists are mostly satisfied with visiting KwaZulu-Natal. Most of the tourists are willing to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2020-10-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-4-2020/gtg.32401-557.pdf |