Hotel Brand Loyalty—A Systematic Literature Review

Hotel Brand Loyalty—A Systematic Literature Review

The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic literature review conducted according to the preferred reporting items for systematic reviews and meta-analysis (PRISMA) statements. Following these statements, we searched two databases (Scopus and Web of Science)...

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Bibliographic Details
Main Authors: Hanna Górska-Warsewicz, Olena Kulykovets
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
hotel brand loyalty
brand equity
brand image
perceived quality
brand awareness
Online Access:https://www.mdpi.com/2071-1050/12/12/4810

Internet

https://www.mdpi.com/2071-1050/12/12/4810

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