Serial-Position Effects in Preference Construction: A Sensitivity Analysis of the Pairwise-Competition Model
People have a stronger preference for options encountered earlier or later in a sequence than for options in the middle of the sequence. To account for these primacy and recency effects, Mantonakis, Rodero, Lesschaeve, and Hastie (2009) sketched a sequential updating mechanism, the pairwise-competit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2014-08-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2014.00902/full |