Economic Behavior of Consumption of the Management Students of a Brazilian University

Economic Behavior of Consumption of the Management Students of a Brazilian University

This study aimed to evaluate the economic behavior of consumers with knowledge in management. To this end, a field survey was carried out, using as instrument a questionnaire from the assumptions of the endowment effect (THALER, 1980), the theory of perspective (KAHNEMAN; TVERSKI, 1979) and bounded...

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Bibliographic Details
Main Authors: Rosane Maria Seibert, Luiz Henrique Figueira Marquezan, Roberto Frota Decourt, Clea Beatriz Macagnan, Carlos Alberto Diehl
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio de Janeiro 2015-04-01
Series:Revista Sociedade, Contabilidade e Gestão
Subjects:
Economic behavior
Theory perspective
Consumers
Gains and Losses
Online Access:http://atena.org.br/revista/ojs-2.2.3-08/index.php/ufrj/article/viewFile/2457/2116

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http://atena.org.br/revista/ojs-2.2.3-08/index.php/ufrj/article/viewFile/2457/2116

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