Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel
The paper reviews the conceptual applications of the use of semioethics—responsible use of symbols—in advertising messages. We adopt an interdisciplinary approach to derive multiple meanings invested in seemingly simple persuasive strategies adopted in advertisements, which in turn can act as comple...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014-03-01
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| Series: | IIMB Management Review |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0970389613001079 |