MAXIMIZING SOCIAL VALUE IN THE HOTEL ONLINE ENVIRONMENT USING AN ANALYTIC HIERARCHY PROCESS
The paper analyses the possibilities that hoteliers have to create and maximize the social value of their online platforms, in terms of their functionality and usage, in order to improve sales and increase hotels’ performance. It also discusses the opportunities that hotel managers can take to impro...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tomas Bata University in Zlín
2018-03-01
|
| Series: | Journal of Competitiveness |
| Subjects: | |
| Online Access: | https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=278&cp= |