The Role of Store Atmosphere on Purchase Decision: Case of Cafes in Banda Aceh
The purpose of this study is to test the effect of store atmosphere variables on purchasing decisions. This study is conducted by using quantitative approach. The population is 37 cafe in Banda Aceh. Cluster sampling is used in this study, so the number of samples is determined as many as 100 respon...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2019-12-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | http://www.mer.ase.ro/files/2019_2/4-3.pdf |