Correlation between community managers’ PR activities on Social networks and the Perception of those activities by the users of Social networks

Correlation between community managers’ PR activities on Social networks and the Perception of those activities by the users of Social networks

In the world of public relations, popularity of new media, as channels for two-way communication with key publics, is growing every day. Community management is a profession which in its spectrum of activities includes online public relations on social networks, which has the ability to greatly cont...

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Bibliographic Details
Main Authors: Nika Žganec, Nikola Jozić
Format: Article
Language:English
Published: Center for Philosophy of Media and Media Research 2014-09-01
Series:In Medias Res
Subjects:
Facebook
Twitter
social networks
community management
online business
public relations
PR
two-way communication
communication
Internet
research
new media
correlation
Croatian market
Online Access:http://www.centar-fm.org/inmediasres/images/pdf/5/N.%20Zganec%20i%20N.%20Jozic%20-%20Korelacija%20PR%20aktivnosti%20community%20managera%20na%20drustvenim%20mrezama%20i.pdf

Internet

http://www.centar-fm.org/inmediasres/images/pdf/5/N.%20Zganec%20i%20N.%20Jozic%20-%20Korelacija%20PR%20aktivnosti%20community%20managera%20na%20drustvenim%20mrezama%20i.pdf

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