What motivates online charitable giving among unaware and not-so-involved publics?
We investigated whether providing social information, recommended contribution level, statement about gift impact, mission, and financial disclosure information influences unaware or not-so-involved college students’ online charitable-giving. An experiment was conducted with 224 college students....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2017-06-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Online-Giving-Situational-Theory-1.pdf |