Effectiveness of printed direct marketing media in the Republic of Serbia
Internet media is showing a steady growth and the question arises as to whether the communicative effects in terms of informing the consumers and readiness to respond continue to be achieved through the print media of direct marketing. The subject of research is the print media direct marketing, in...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2018-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711803206P.pdf |