Children's media consumption in Serbia
The paper aims at providing an insight into media consumption among children in Serbia. A consumer survey was conducted to examine differences in children's consumption of various advertising media based on their age, gender and hometown. The research findings revealed significant differences b...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2009-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710903139F.pdf |