Predicting Customer Turnover Using Recursive Neural Networks
The most valuable asset for a company is its customers’ base. As a result, customer relationship management (CRM) is an important task that drives companies. By identifying and understanding the valuable customer segments, appropriate marketing strategies can be used to enhance customer satisfaction...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2021-01-01
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| Series: | Wireless Communications and Mobile Computing |
| Online Access: | http://dx.doi.org/10.1155/2021/6623052 |