The Use of Cause-Related Marketing to Build Good Corporate Reputation

The Use of Cause-Related Marketing to Build Good Corporate Reputation

The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good...

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Bibliographic Details
Main Authors: Šontaitė-Petkevičienė Miglė, Grigaliūnaitė Rūta
Format: Article
Language:English
Published: Sciendo 2020-06-01
Series:Organizacijų Vadyba: Sisteminiai Tyrimai
Subjects:
cause-related marketing
corporate reputation
corporate reputation building
stakeholder groups
social responsibility
covid-19
Online Access:http://www.degruyter.com/view/j/mosr.2020.83.issue-1/mosr-2020-0008/mosr-2020-0008.xml?format=INT
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spelling doaj-866a5c27be0840ecb5d412bc4022d8002021-01-10T12:48:02ZengSciendoOrganizacijų Vadyba: Sisteminiai Tyrimai2335-87502020-06-0183112714110.1515/mosr-2020-0008mosr-2020-0008The Use of Cause-Related Marketing to Build Good Corporate ReputationŠontaitė-Petkevičienė Miglė0Grigaliūnaitė Rūta1PhD, associate professor at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: S. Daukanto str. 28, Kaunas LT-44246, Lithuania. Phone: +370 37 327856.Master student at the Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: S. Daukanto str. 28, Kaunas LT-44246, Lithuania. Phone: +370 690 92634.The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good corporate reputation.http://www.degruyter.com/view/j/mosr.2020.83.issue-1/mosr-2020-0008/mosr-2020-0008.xml?format=INTcause-related marketingcorporate reputationcorporate reputation buildingstakeholder groupssocial responsibilitycovid-19
collection DOAJ
language English
format Article
sources DOAJ
author Šontaitė-Petkevičienė Miglė
Grigaliūnaitė Rūta
spellingShingle Šontaitė-Petkevičienė Miglė
Grigaliūnaitė Rūta
The Use of Cause-Related Marketing to Build Good Corporate Reputation
Organizacijų Vadyba: Sisteminiai Tyrimai
cause-related marketing
corporate reputation
corporate reputation building
stakeholder groups
social responsibility
covid-19
author_facet Šontaitė-Petkevičienė Miglė
Grigaliūnaitė Rūta
author_sort Šontaitė-Petkevičienė Miglė
title The Use of Cause-Related Marketing to Build Good Corporate Reputation
title_short The Use of Cause-Related Marketing to Build Good Corporate Reputation
title_full The Use of Cause-Related Marketing to Build Good Corporate Reputation
title_fullStr The Use of Cause-Related Marketing to Build Good Corporate Reputation
title_full_unstemmed The Use of Cause-Related Marketing to Build Good Corporate Reputation
title_sort use of cause-related marketing to build good corporate reputation
publisher Sciendo
series Organizacijų Vadyba: Sisteminiai Tyrimai
issn 2335-8750
publishDate 2020-06-01
description The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good corporate reputation.
topic cause-related marketing
corporate reputation
corporate reputation building
stakeholder groups
social responsibility
covid-19
url http://www.degruyter.com/view/j/mosr.2020.83.issue-1/mosr-2020-0008/mosr-2020-0008.xml?format=INT
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