The Use of Cause-Related Marketing to Build Good Corporate Reputation
The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-06-01
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| Series: | Organizacijų Vadyba: Sisteminiai Tyrimai |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/mosr.2020.83.issue-1/mosr-2020-0008/mosr-2020-0008.xml?format=INT |