Financing Target and Product Line Design on the Flexible and Fixed Reward Crowdfunding

This study examined the product line design under two different types of reward crowdfunding, namely, the fixed and the flexible reward crowdfunding. To investigate different effects of the two different reward crowdfunding mechanisms, we addressed the problem of product and pricing decisions in rew...

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Bibliographic Details
Main Authors: Xiaofeng Liu, Hong Zhang, Nannan Xi, Hamari Juho
Format: Article
Language:English
Published: Hindawi Limited 2020-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2020/3401513