EVALUATING A CUSTOMER-CENTRIC APPROACH
Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2007-01-01
|
| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2007/2007-7.pdf |
| id |
doaj-865c7b61b9fb44df8273fbdf3e3385ee |
|---|---|
| record_format |
Article |
| spelling |
doaj-865c7b61b9fb44df8273fbdf3e3385ee2020-11-24T22:29:39ZengUniversitaria Press CraiovaManagement & Marketing1841-24162007-01-0117276EVALUATING A CUSTOMER-CENTRIC APPROACHLuigi-Nicolae DUMITRESCUCustomer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric.http://www.mnmk.ro/documents/2007/2007-7.pdfcustomer focusservice differentiation |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Luigi-Nicolae DUMITRESCU |
| spellingShingle |
Luigi-Nicolae DUMITRESCU EVALUATING A CUSTOMER-CENTRIC APPROACH Management & Marketing customer focus service differentiation |
| author_facet |
Luigi-Nicolae DUMITRESCU |
| author_sort |
Luigi-Nicolae DUMITRESCU |
| title |
EVALUATING A CUSTOMER-CENTRIC APPROACH |
| title_short |
EVALUATING A CUSTOMER-CENTRIC APPROACH |
| title_full |
EVALUATING A CUSTOMER-CENTRIC APPROACH |
| title_fullStr |
EVALUATING A CUSTOMER-CENTRIC APPROACH |
| title_full_unstemmed |
EVALUATING A CUSTOMER-CENTRIC APPROACH |
| title_sort |
evaluating a customer-centric approach |
| publisher |
Universitaria Press Craiova |
| series |
Management & Marketing |
| issn |
1841-2416 |
| publishDate |
2007-01-01 |
| description |
Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but is not addressing the issues. Customer focus must lead to something meaningful, will probably require sacrifices and is just one of the steps necessary to become truly customer-centric. A customer focus puts your customers high on your list of priorities. When you put your customers into the heart of your business, make customers part of the culture, then you to become customer-centric. |
| topic |
customer focus service differentiation |
| url |
http://www.mnmk.ro/documents/2007/2007-7.pdf |
| work_keys_str_mv |
AT luiginicolaedumitrescu evaluatingacustomercentricapproach |
| _version_ |
1725743796807794688 |