EVALUATING A CUSTOMER-CENTRIC APPROACH
Customer focus is, at best, only one element of the relationship between a company and its customers. At worst it is a board-room buzzworld, witch makes every board member feel a little more secure. Not unlike the phrase “working towards equal opportunities”, it is showing an awareness of a need but...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2007-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2007/2007-7.pdf |