Attracting Consumers to Create Competitive Market Supply in the Context of a Customer-Oriented Approach
Introduction. The study of the phenomenon of attracting consumers to create a competitive market offer is dictated by the business need to look for new ways of production and provide the consumer with personalized value while ensuring economic efficiency to the business entity and the need to solve...
Main Authors: | Antyptseva Olena, Gusarov Oleksandr, Obydiennova Tetiana |
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Format: | Article |
Language: | English |
Published: |
Mykolayiv National Agrarian University
2019-03-01
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Series: | Modern Economics |
Subjects: | |
Online Access: | https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=10964 |
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