Attracting Consumers to Create Competitive Market Supply in the Context of a Customer-Oriented Approach

Attracting Consumers to Create Competitive Market Supply in the Context of a Customer-Oriented Approach

Introduction. The study of the phenomenon of attracting consumers to create a competitive market offer is dictated by the business need to look for new ways of production and provide the consumer with personalized value while ensuring economic efficiency to the business entity and the need to solve...

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Bibliographic Details
Main Authors: Antyptseva Olena, Gusarov Oleksandr, Obydiennova Tetiana
Format: Article
Language:English
Published: Mykolayiv National Agrarian University 2019-03-01
Series:Modern Economics
Subjects:
attraction marketing
open innovation
personalized value
virtual consumer integration
parity of interests
customer satisfaction and loyalty.
Online Access:https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=10964

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https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=10964

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