CONCEPT AND EVOLUTION OF BANK MARKETING
The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the general marketing and following the appearance, separation and development of services marketing. The article shows the appearance, development and delimitation of the bank marketing conc...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2010-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2010/n2/187.pdf |