Consumption Trends During the COVID-19 Crisis: How Awe, Coping, and Social Norms Drive Utilitarian Purchases

As the coronavirus disease 2019 (COVID-19) crisis continues to worsen globally, there exists a widespread enthusiasm for buying utilitarian products in the retail market, irrespective of culture or nationality. However, the questions of whether and why being involved in a public health emergency lik...

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Bibliographic Details
Main Authors: Yikai Yang, Ou Li, Xixian Peng, Lei Wang
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-10-01
Series:Frontiers in Psychology
Subjects:
awe
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2020.588580/full