Psychological prerequisites and effects of using multimedia content in the mass media.

The author of the article argues that multimedia content can be used not only for entertainment purposes, but also may help achieve various psychological effects on the audience. The paper provides a brief overview of the psychological research performed in the field of multimedia perception and des...

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Bibliographic Details
Main Author: Kulchitskaya D.Yu.
Format: Article
Language:English
Published: M.V. Lomonosov Moscow State University 2014-12-01
Series:Psychology in Russia: State of Art
Subjects:
Online Access:http://psychologyinrussia.com/volumes/pdf/2014_4/2014_4_88-97.pdf