The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables

Bibliographic Details
Main Authors:	Kurt Matzler, Sonja Grabner-Krauter, Sonja Bidmon
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2006-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1721/im_en_2006_02_Matzler.pdf

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